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Discover the product features of IQOS.

Our best alternative for real tobacco taste.

IQOS vs E-Cigarettes

A better choice.


IQOS vs E-Cigarettes

Less harmful alternatives to continued cigarette smoking are now available to adult smokers. IQOS is a better choice than continued smoking.
Switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive. 

Round-the-clock expert customer care and support  for any questions you have regarding the use of IQOS.

 

IQOS vs E-Cigarettes IQOS vs E-Cigarettes

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

 

IQOS vs E-Cigarettes
IQOS vs E-Cigarettes

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

 

FDA AUTHORIZATION


IQOS

IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.

IQOS

*Source: PMI 3month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels
measured in smokers who continued to smoke cigarettes.

IQOS
IQOS

*Source: PMI 3month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels
measured in smokers who continued to smoke cigarettes.

IQOS vs E-Cigarettes

No fire, no ash, no burn.

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

IQOS vs E-Cigarettes

No fire, no ash, no burn.

IQOS vs E-Cigarettes

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

IQOS vs E-Cigarettes