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Discover the product features of IQOS.

Our best alternative for real tobacco taste.

IQOS vs E-Cigarettes

A better choice.


IQOS vs E-Cigarettes

Less harmful alternatives to continued cigarette smoking are now available to adult smokers. IQOS is a better choice than continued smoking.
Switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive. 

Round-the-clock expert customer care and support  for any questions you have regarding the use of IQOS.

 

IQOS vs E-Cigarettes IQOS vs E-Cigarettes

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

 

 

IQOS vs E-Cigarettes
IQOS vs E-Cigarettes

* Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

 

 

IQOS vs E-Cigarettes

No fire, no ash, no burn.

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

IQOS vs E-Cigarettes

No fire, no ash, no burn.

IQOS vs E-Cigarettes

Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash to make a mess.

IQOS vs E-Cigarettes