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IQOS is our innovative alternative to smoking.

About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

Smoke free future

IQOS products

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The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

 

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Our all-in-one pocket size solution - allowing for 10 back-to-back experiences without needing to charge.

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Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.