Discover the benefits of IQOS and heating tobacco

IQOS heats tobacco instead of burning it, producing no smoke smell in your hands, hair, clothes or furniture.

IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.

Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases. Because IQOS heats tobacco instead of burning it, you get real tobacco taste. IQOS emits on average 95% lower levels harmful chemicals compared to cigarettes.*

Our newest tobacco heating devices use breakthrough induction technology that enables experience designed according to your needs. Improwed draw. Bladeless. No cleaning.