An alternative to smoking
All tobacco heating devices
A small step towards meaningful change
Care and privileges
Available products
Intuitive and elegant.
Pocket-sized all-in-one
Sophisticated
Value card for newly registered users
Registration
Pocket sized
Buy accessories for lil SOLID Ez
Just simple
New lil SOLID Ez is easy to use, one piece device available in 3 colours.
Value card for newly registered users
Registration
What is IQOS?
What is IQOS?
An alternative to smoking
All tobacco heating devices
Discover the science
A small step towards meaningful change
Alternative to cigarettes
Take the quiz to get started
Care you can count on
Care and privileges
Free expert IQOS ILUMA maintenance
Learn more
Discover the benefits of IQOS and heating tobacco
Why adult smokers are switching from smoking to IQOS.
This makes me smell like smoke. IQOS produces less smell and i’m less likely to bother others.
IQOS heats tobacco instead of burning it, producing no smoke smell in your hands, hair, clothes or furniture.
Cigarettes expose others to smoke – IQOS doesn't.
IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.
IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.
NICOTINE IS NOT the main cause of smoking-related diseases. SMOKE is the main cause of smoking-related diseases.
Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases. Because IQOS heats tobacco instead of burning it, you get real tobacco taste. IQOS emits on average 95% lower levels harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Switching from cigarettes to IQOS tobacco heating device
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* IQOS leaves less lingering smell than cigarettes.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.
Next level innovation.
Our newest tobacco heating devices use breakthrough induction technology that enables experience designed according to your needs. Improwed draw. Bladeless. No cleaning.
More to discover with
IQOS Services and Privileges
Care you can count on and benefits for users.
Accidental damage coverage
If you accidentally damage your IQOS device, we'll replace it for free*.
Replacement without a receipt
Registered users do not need to save a receipt to get a quick device replacement.*
Smart exchange
You can return your current IQOS device in exchange for a voucher in IQOS web shop or at IQOS Service Point.
*Terms and conditions apply.