IQOS Tobacco Heating Device Benefits

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IQOS heats tobacco instead of burning it, producing no smoke smell in your hands, hair, clothes or furniture.

IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.

IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.

Important Information

Nicotine is addictive, but it is the other chemicals emitted when a cigarette burns which are the main cause of smoking-related diseases. Because IQOS heats tobacco instead of burning it, you get real tobacco taste. IQOS emits on average 95% lower levels harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.

Important Information

IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.* IQOS leaves less lingering smell than cigarettes.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.

Important Information.

Our newest tobacco heating devices use breakthrough induction technology that enables experience designed according to your needs. Improwed draw. Bladeless. No cleaning.

IQOS ILUMA device

The IQOS ILUMA x Steve Aoki 10 Year Edition

The IQOS ILUMA x Steve Aoki 10 Year Edition

The IQOS ILUMA x Steve Aoki 10 Year Edition

Alternative to cigarettes

Free expert IQOS ILUMA maintenance

Discover the benefits of IQOS and heating tobacco

This makes me smell like smoke. IQOS produces less smell and i’m less likely to bother others.

Cigarettes expose others to smoke – IQOS doesn't.

IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

NICOTINE IS NOT the main cause of smoking-related diseases. SMOKE is the main cause of smoking-related diseases.

Switching from cigarettes to IQOS tobacco heating device

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.

Next level innovation.

The IQOS ILUMA x Steve Aoki 10 Year Edition

The IQOS ILUMA x Steve Aoki 10 Year Edition

The IQOS ILUMA x Steve Aoki 10 Year Edition

Alternative to cigarettes

Free expert IQOS ILUMA maintenance

Discover the benefits of IQOS and heating tobacco

This makes me smell like smoke. IQOS produces less smell and i’m less likely to bother others.

Cigarettes expose others to smoke – IQOS doesn't.

IMPORTANT INFORMATION: IQOS is not risk-free for you or others around you.

NICOTINE IS NOT the main cause of smoking-related diseases. SMOKE is the main cause of smoking-related diseases.

Switching from cigarettes to IQOS tobacco heating device

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.

Next level innovation.

More to discover withIQOS Services and Privileges

Accidental damage coverage

Replacement without a receipt

Smart exchange

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IQOS Services and Privileges