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Benefits of IQOS

IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like experience without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.

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New IQOS has arrived

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Inspired by your feedback, designed around your needs and in one rhythm with your way of usage.

LEARN MORE

Choose your IQOS

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The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.

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Our all-in-one packet size solution; uninterrupted tobacco satisfaction so you never miss a beat.

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IQOS 2.4 Plus - classic, intuitive and user-friendly - discover the new way of using tobacco.

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Make it yours.

Customize it to match your style, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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