What is IQOS?
An alternative to smoking
All tobacco heating devices
Discover the science
A small step towards meaningful change
Care and privileges
Available products
![IQOS ILUMA Limited Edition Neon Purple](/sites/g/files/hncfsx966/files/2024-06/IQOS_ILUMA_IINEONLE24_Subnavigation-image-512x326px_WEB_HR-HR.jpg)
IQOS ILUMA Limited Edition Neon Purple
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![IQOS ILUMA Limited Edition Neon Purple](/sites/g/files/hncfsx966/files/2024-06/IQOS_ILUMA_IINEONLE24_Subnavigation-image-512x326px_WEB_HR-HR.jpg)
IQOS ILUMA Limited Edition Neon Purple
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![IQOS ILUMA Limited Edition Neon Purple](/sites/g/files/hncfsx966/files/2024-06/IQOS_ILUMA_IINEONLE24_Subnavigation-image-512x326px_WEB_HR-HR.jpg)
IQOS ILUMA Limited Edition Neon Purple
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What is IQOS?
What is IQOS?
An alternative to smoking
All tobacco heating devices
Discover the science
A small step towards meaningful change
![IQOS_MULTICAT_CP23_P1-VO-DCE2-NAV-OVERACHING-T1-G1-HNH-D_WEB_EN-OC.jpg](/sites/g/files/hncfsx966/files/2024-07/IQOS_MULTICAT_CP23_P1-VO-DCE2-NAV-OVERACHING-T1-G1-PNH-D_WEB_EN-OC.jpg)
Circular Programm
Reducing together environmental impact of IQOS and lil devices, as well as the sticks used with them.
Care you can count on
Care and privileges
![An IQOS ILUMA PRIME Pocket Charger and Holder.](/sites/g/files/hncfsx966/files/2023-03/IQOS_ILUMA_Navigation_Default_Grid2_ProductNoConsumables_D-2x_WEB-en-hr.jpg)
Free expert IQOS ILUMA maintenance
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We are working to reduce the waste generated by our products, through recycling and energy recovery.
Discover how you can play a role and learn more about our efforts towards circularity.
![Hand placing a used IQOS device in a recycling container. A small step towards meaningful change written on the image.](/sites/g/files/hncfsx966/files/2024-07/Circular%20Program_Desktop_660x660px_EN.jpg)
We'll recycle the components that can be recycled. Non-recyclable components will be used for energy recovery.
![HEETS / TEREA / Fiit used tobacco sticks collection bag - detail. A small step towards meaningful change written on the image.](/sites/g/files/hncfsx966/files/2024-07/CircularProgram_Desktop_660x660px_EN.jpg)
Tobacco and the metal part of the returned sticks will be recycled, and the rest will be used for energy recovery.