An alternative to smoking
All tobacco heating devices
A small step towards meaningful change
Care and privileges
Available products

Day 1 is today.
Learn more

Day 1 is today.
Learn more

Day 1 is today.
Learn more
What is IQOS?
What is IQOS?
An alternative to smoking
All tobacco heating devices
Discover the science
A small step towards meaningful change

Alternative to cigarettes
Take the quiz to get started
Care you can count on
Care and privileges

Free expert IQOS ILUMA maintenance
Learn more

We are working to reduce the waste generated by our products, through recycling and energy recovery.
Discover how you can play a role and learn more about our efforts towards circularity.
Taking the first step together

We'll recycle the comonenets that can be recycled. Non-recyclable components will be used for enargy production.

Tobacco and the metal part of the returned sticks will be recycled, and the rest will be used for energy recovery.