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Discover IQOS
Heating tobacco benefits
An alternative to smoking
Circular ProgrammA small step towards meaningful change
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IQOS Support and Privileges
Discover IQOS Support and Privileges
Care and privileges
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Selected devices at current prices
IQOS web shop
Selected devices at current prices
IQOS web shop
The largest selection of colors so far. Curious?
Selected devices at current prices
IQOS web shop
What is IQOS?
What is IQOS?
An alternative to smoking
All tobacco heating devices
Discover the science
A small step towards meaningful change
No burn. No smoke. No ash. Curious?
Discover IQOS
Care you can count on
Care and privileges
IQOS SPA - Free expert IQOS ILUMA maintenance
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What is IQOS?
IQOS is a range of innovative smoke-free products and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco inside to a controlled temperature instead of burning it. Ever wondered what is the taste of real tobacco?
Thinking of going smoke-free? We think of nothing else.
At IQOS, we’re forever thinking of newer, better, smarter and simpler ways to help enhance using experience. We’re curious to do even more.
On average, 95% lower, in fact. This is a result of extensive research and development, involving over 400 scientists and engineers, dedicated to making IQOS a better alternative to cigarettes.
Our story.
Curious then. Still curious today.
Our journey towards a smoke-free future began in 2008. We knew then there had to be a better alternative for adult smokers who don’t quit. Something that delivered similar flavour, but without smoke, cigarette smoke smell or ash.
$14 billion invested into research and development led to the launch of our first IQOS device in 2014. Since then, over 23.2 million* adult smokers from around the globe have switched to IQOS.
Unlike conventional cigarettes that burn tobacco, IQOS ILUMA uses our advanced SMARTCORE INDUCTION SYSTEM™ to heat tobacco sticks specially designed for IQOS ILUMA. This prevents combustion, thereby producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
Our most refined and advanced.
For a flexible and effortless experience.
Compact device. All-in-one.