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IQOS ILUMA
New IQOS ILUMA Limited Edition Neon Purple.
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New IQOS ILUMA Limited Edition Neon Purple.
New IQOS ILUMA Limited Edition Neon Purple.
Discover IQOS.
WELCOME TO A SMOKE FREE FUTURE
IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS can give you the benefits of heating tobacco. Just like the 18,5 million adult IQOS users around the world* who have already recognized those benefits.
IQOS is at the forefront of heat-not-burn alternatives and is backed up by extensive scientific research.
IQOS is at the forefront of heat-not-burn alternatives and is backed up by extensive scientific research.
If you’re an adult smoker looking for a better alternative to continued smoking, IQOS can give you the benefits of heating tobacco. Just like the 18,5 million adult IQOS users around the world* who have already recognized those benefits.
*PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of March 2023. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
We’re on this journey together.
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2021
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2020
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2018
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2016
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2014
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2009
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2008
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2007
2021
The IQOS ILUMA series is launched, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new tobacco sticks specially designed only for IQOS ILUMA devices.
IQOS ILUMA is not compatible with previous IQOS generations and is designed to be used only with tobacco sticks specially designed for IQOS ILUMA. Do not use those tobacco sticks with previous IQOS generations, as this may cause damage to your device.
2020
2018
IQOS 3 and IQOS 3 MULTI are now sold in cities in 43 markets around the world, including Croatia. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum [Museum of Architecture and Design] and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
Discover different
IQOS smoke-free devices leave no smoke and less lingering smell compared to cigarettes.
