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This changes everything

At Philip Morris International, we were inspired by the power of heat to develop a better alternative to smoking — and, thus, IQOS was born.

 

 

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you the satisfaction of the true tobacco taste with benefits that smoking just can’t deliver; no cigarette smell, no ash and no smoke.

Choose your IQOS

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Tougher, faster, better. Contemporary design, improved functionality, wide range of accessories... Quite literally our best IQOS ever.

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Our all-in-one pocket size solution - allowing for 10 back-to-back experiences without needing to charge.

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Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.

Benefits of IQOS

IQOS uses real tobacco and delivers cigarette-like satisfaction without cigarette-like smell, ash, smoke and fire. IQOS is the better alternative to smoking cigarettes.

IQOS 3 Velvet Grey
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IQOS 3 is heating up

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Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus(TM) System - redefined protection and reliability for your IQOS.

REGISTER AND EXPLORE ALL PRODUCTS
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IQOS 3 Multi logo

This is our new IQOS 3 MULTI. Allowing for 10 consecutive experiences without needing to charge.

REGISTER AND EXPLORE ALL PRODUCTS
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Customization options

IQOS can be customized with wide range of accessories. Register to learn more about available IQOS accessories.

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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This product is not risk free. For adult use only