Real tobacco experience

New IQOS ORIGINALS DUO
HEATCONTROL™ technology. New colors.

Discover lil SOLID
Learn more

Products on IQOS web shop
IQOS web shop
Care you can count on

Free expert IQOS maintenance
Visit an IQOS store and benefit from a free, professional cleaning and maintenance
You can buy IQOS devices and accessories online. Login or registration is required to access the web shop.
Keep your IQOS device in optimal condition for longer with our new Complete service.
What is IQOS?
IQOS is a tobacco heating device, designed to provide a taste of real tobacco without ash, smoke and less smell than cigarettes.
What is IQOS?
IQOS is a tobacco heating device, designed to provide a taste of real tobacco without ash, smoke and less smell than cigarettes.
Brand with a big vision
Change starts with the smallest of steps. And they are all part of our mission: to replace every cigarette for all adult smokers who would otherwise continue to smoke.


Made for each other.
Create an authentic IQOS look with a wide range of premium quality caps, doors and protective sleeves.
The world's leading* tobacco heating device uses IQOS HeatControl™ Technology to deliver real tobacco flavour with no smoke and no ash. *PMI global estimate of total In-Market Sales of Heated Tobacco Units as of July 2022. (excluding China and US).
Lil SOLID 2.0 is a simple and practical device, introduced by IQOS. It uses pin heating technology to deliver the taste of real tobacco with no smoke and no ash.
The world's leading* tobacco heating device uses IQOS HeatControl™ Technology to deliver real tobacco flavour with no smoke and no ash. *PMI global estimate of total In-Market Sales of Heated Tobacco Units as of July 2022. (excluding China and US).
Lil SOLID 2.0 is a simple and practical device, introduced by IQOS. It uses pin heating technology to deliver the taste of real tobacco with no smoke and no ash.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Explore our portfolio.
Compare tobacco heating devices.

IQOS ORIGINALS DUO
Our flagship product, in two-piece format, elegant and compact.

lil SOLID 2.0
All-in-one heated tobacco device with 3 consecutive uses.
A better choice
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.* No smoke, no ash, no lingering smell.


Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.