Brand with a big vision
Change starts with the smallest of steps. And they are all part of our mission: to replace every cigarette for all adult smokers who would otherwise continue to smoke.
IQOS ILUMA™ is designed to be used only with tobacco sticks specially designed for IQOS ILUMA. Do not use IQOS ILUMA and tobacco sticks designed for IQOS ILUMA with previous IQOS generations, as this may cause damage to your device. See Important information.
Explore our portfolio.
Compare IQOS ILUMA tobacco heating devices.
IQOS ILUMA PRIME
Intuitive and elegant.
IQOS ILUMA ONE
Pocket-sized and practical.
Cigarettes produce tar – IQOS doesn’t.
Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
**Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.