IQOS is a tobacco heating device, designed to provide a taste of real tobacco without ash, smoke and less smell than cigarettes.

Change starts with the smallest of steps. And they are all part of our mission: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.