IQOS Science and Heat-not-Burn Technology

We believe in science. To this effect, we recruited scientists to work on an important idea: developing less harmful products that cigarette smokers can switch to if they don’t quit. Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and not burns tobacco. It produces a tobacco vapour that delivers tobacco taste and nicotine.

IQOS has gone through robust scientific assessments, including, to-date, 18 non-clinical and 10 clinical studies involving thousands of participants.

The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, is less harmful then continuing to smoke. IQOS is not risk-free and provides nicotine, which is addictive.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.

IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals.

IQOS SMARTCORE INDUCTION™ technology and IQOS HeatControl™ technology prevent tobacco from burning, which means IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.

Important Information

Cigarettes burn tobacco, reaching high temperatures, and producing ash, tar, and smoke with high number and levels of harmful chemicals. Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been linked to smoking-related diseases by public health authorities.

IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ technology and IQOS HeatControl™ technology heat tobacco to a lower temperature, ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapour that brings you a high-quality tobacco taste experience and emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.

Important Information

IQOS doesn't burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk, and carbon monoxide is only one of many harmful chemicals in cigarette smoke. IQOS is not risk free, and provides nicotine which is addictive.

*We measured the levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine, and these are reduced on average by 95%. See Important Information.

Important Information

IQOS tobacco vapour is less harmful than cigarette smoke. To demonstrate this, we conducted a comprehensive assessment programme that included 10 clinical studies on aerosol chemistry (as well as data from 18 non-clinical studies), and involved thousands of participants in the US, Japan, UK and Poland. Evidence demonstrates that switching completely to IQOS is less harmful than continuing to smoke.*

Important information: IQOS is not risk-free and provides nicotine, which is addictive.

* Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

See Important Information.

IQOS heats tobacco instead of burning it, which means there is no ash to worry about.

The science and vision behind IQOS.

Science behind tobacco heating devices

Tested to the highest standards.

Why heating is better.

Heating technology.

Cigarettes burn tobacco, which produces high amounts of carbon monoxide.

Tobacco vapour vs smoke.

Cigarettes produce ash. IQOS doesn’t.

IQOS Research.

Products.

Smart exchange.