The pioneering SMARTCORE INDUCTION SYSTEM™ in IQOS ILUMA completely reinvents the way of tobacco heating. The heart of the new bladeless SMARTCORE INDUCTION SYSTEM™ is an innovative metal heating element placed inside the tobacco stick specially designed for IQOS ILUMA and coated with stainless steel for seamless heating of the tobacco. This means tobacco is heated from the core instead of being burned for an altogether better and cleaner experience. And on top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.

*Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information