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IQOS is our innovative alternative to smoking.

About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

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How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(TM)  Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss

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Our IQOS family

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Tougher, faster, better. Contemporary design, improved functionality, wide range of accessories... Quite literally our best IQOS ever.

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Our all-in-one pocket size solution - allowing for 10 back-to-back experiences without needing to charge.

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Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.