IQOS is our innovative alternative to smoking.
What is IQOS?
Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
About us
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.
How IQOS works
State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(TM) Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss
Our IQOS family
Tougher, faster, better. Contemporary design, improved functionality, wide range of accessories... Quite literally our best IQOS ever.
Our all-in-one pocket size solution - allowing for 10 back-to-back experiences without needing to charge.
IQOS benefits
