We state that IQOS emits on average 90-95% lower levels of harmful ingredients compared to cigarettes. The percentage (90-95%) refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the WHO and the US FDA, and which are found in IQOS tobacco vapor, when compared to the smoke from a 3R4F reference cigarette. The exact percentage reduction depends on the specific list being referenced. To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.

Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS device is comparable to that of smoking one cigarette.

It is a cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. 3R4F research cigarettes are not commercially available to consumers.

We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

The totality of evidence includes PMI’s clinical data (we conducted 10 clinical studies with thousands of participants in the US, UK, Japan and Poland), aerosol chemistry, and data from 18 nonclinical studies. The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, is less harmful then continuing to smoke. IQOS is not risk-free and provides nicotine, which is addictive.

No. While switching completely to IQOS presents less risk to your health, IQOS is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.

It takes approximately 120 minutes (2 hours) to fully charge your IQOS 2.4 PLUS Pocket Charger from an electrical outlet, using the IQOS AC Power Adaptor and USB cable.

No, IQOS doesn’t produce smoke because it doesn’t burn tobacco. It generates a tobacco vapour - this is what you see when you use your IQOS. 

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It’s not for people who have quit smoking or have never smoked. 

IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful vapour that contains nicotine. 

IQOS and tobacco sticks are not for people under 18 years old.  Please see the Important Information for more details.

If you see a steady or blinking red light, it could mean that:
•    Your Holder is not charged
•    Your IQOS device is too cold or too hot) 
•    you pressed the Holder button while you were using it, or
•    there’s a problem with the Holder.
There are a few things you can try to fix the issue:
a.    Check that your IQOS 2.4 PLUS Pocket Charger is switched ON and has enough power.
b.    Place the IQOS 2.4 PLUS Holder in the Pocket Charger and wait until it’s fully charged (up to 4 minutes).
c.    Make sure your IQOS 2.4 PLUS Holder’s electric contact is clean.
d.    Reset your device.

Still no luck? We’re here to help - get in touch with our Customer Support or ask for help at your nearest IQOS store.