No. While switching completely to IQOS presents less risk to your health, IQOS is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.

Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS device is comparable to that of smoking one cigarette.

We state that IQOS emits on average 90-95% lower levels of harmful ingredients compared to cigarettes. The percentage (90-95%) refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the WHO and the US FDA, and which are found in IQOS tobacco vapor, when compared to the smoke from a 3R4F reference cigarette. The exact percentage reduction depends on the specific list being referenced. To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.

The totality of evidence includes PMI’s clinical data (we conducted 10 clinical studies with thousands of participants in the US, UK, Japan and Poland), aerosol chemistry, and data from 18 nonclinical studies. The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, is less harmful then continuing to smoke. IQOS is not risk-free and provides nicotine, which is addictive.

We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

It is a cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. 3R4F research cigarettes are not commercially available to consumers.

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want real tobacco taste without many of the inconveniences of cigarettes, such as ash or smoke. It’s not for people who have quit smoking or have never smoked. 

IQOS is our most advanced smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release a flavourful vapour that contains nicotine. 

IQOS and tobacco sticks are not for people under 18 years old.  Please see the Important Information for more details.

Our friendly Customer Care team are always happy to help:
• Through Live Chat on iqos.com
• By email: [email protected]
• By phone: 0800 9153

Yes, you can take your IQOS on trip with you. You can find more information on travelling with IQOS here.

The limit on how many tobacco sticks you can take on trip is similar to cigarettes and may vary from country to country. Before you leave for a trip, double check the allowance set by the country you’re travelling to. 

Customs authorities in the country you’re visiting may challenge you if you bring in more tobacco sticks than is allowed. They could also take them from you and ask you to pay a fine. 

You should always respect the rules of the place you’re in, and use common sense when using IQOS around other people, including children under the age of 18.

If you’re travelling on a plane, you should ask permission from airline staff before using IQOS – most airlines currently don’t allow you to smoke or use tobacco alternatives on their aircraft.

The make up of IQOS aerosol is significantly different from cigarette smoke. 

No, you can’t. Your IQOS device has been designed to work exclusively with tobacco sticks made by IQOS device manufacturers, and vice versa. In that way you can experience the scientifically-proven benefits of IQOS.

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It gives you a real tobacco taste without fire, ash or cigarette smoke, and less smell than cigarettes. 

Switching completely to IQOS is a better choice to your health than continued smoking*. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.** 
Important information: IQOS is not risk-free and provides nicotine, which is addictive. 
*Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
** “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. It does not necessarily equal a 95% reduction in risk.

See Important Information.

 If you’re thinking about the health effects of smoking, your best option is to quit tobacco and nicotine altogether.

No, IQOS doesn’t produce smoke because it doesn’t burn tobacco. It generates a tobacco vapour - this is what you see when you use your IQOS. 

No.  IQOS is not a device intended to help you quit smoking. If you’re thinking about the health effects of smoking, your best option is to quit tobacco altogether.