Steve Aoki Iluma

Nov 22, 2024

Circular Programme and the new life of used tobacco sticks - IQOS x Steve Aoki recycled Jacket

In recent years, IQOS has introduced a number of initiatives aimed at reducing the environmental impact of our products. IQOS X Steve Aoki Recycled Jacket is one of the examples of our commitment to these initiatives and represents an example of achieving the vision of the Circular Program and commitment to reducing and recycling waste from our products.

 

The filling of the IQOS x Steve Aoki jacket is made from cellulose acetate obtained from over 1,000 used tobacco sticks collected through the Philip Morris Circular Program in the Czech Republic. The filling material has undergone a cleaning process to be odorless, and then it was processed into long, fluffy fibers that make up 77% of the jacket’s inner filling. The remaining 23% is polyester. The design of the IQOS x Steve Aoki recycled jacket is inspired by Steve Aoki’s Japanese roots and samurai armor.

 

Only 1,000 pieces of this jackets were produced world-wide and is not available for sale in Croatia.

 

 

What is Circular Programme?

We are working to reduce the waste generated by our products, through recycling and energy recovery. 

Discover how you can play a role and learn more about our efforts towards circularity.

 

 

Return your old IQOS and lil device

The Device Circular Programme allows you to reduce your impact on the environment by returning your old IQOS and lil devices and their original electronic accessories (cables, chargers, adapters, etc.) so that we can recycle them and parts that cannot be recycled will be used for energy recovery. It is a free and easy way to return devices you no longer use.

 

Discover how

 

 

Return your used sticks

The Circular Programme for sticks enables to reduce your environmental footprint by conveniently returning used sticks. Tobacco and the metal part of the returned sticks will be recycled, and the rest will be used for energy recovery. It's a simple and free way to return used tobacco sticks.

 

You can get a free collection bag in selected IQOS service point and fill it with your used sticks. Then, just drop it off at the nearest selected IQOS service point during your next visit.

 

Discover how

 

 

Our other initiatives and ambitions include:

  • Sustainable design
  • Packaging waste minimisation
  • Supporting responsible care and disposal