Nov 26, 2025
IQOS x Seletti: A fusion of design and technology
Italian design brand Seletti, known for its unconventional approach to designing everyday objects, has collaborated with IQOS, a brand that develops smokefree tobacco heating technology. The collaboration brings a limited edition of the device that combines visual expressiveness with functional innovations.
Introducing Seletti
Seletti was founded in 1964 in Italy, and over the years it has established itself as a brand that stands out for its ironic, eclectic design. Their products often reinterpret familiar shapes and objects, using unexpected materials and forms. Creative Director Stefano Seletti advocates the philosophy of "(R)evolution", which seeks to question established design norms. According to him, the goal is to create objects that are not necessarily more beautiful or uglier, but different.
Why SELETTI x IQOS?
The collaboration between IQOS and Seletti is based on a shared interest in innovation and expressiveness. While Seletti explores the boundaries of design, IQOS develops technology that changes the way tobacco is heated. The result is a product that combines visual recognition with technical functionality. The design of the device includes contrasting black surfaces with gold details, zig-zag patterns and packaging reminiscent of a sardine can, making it a collector's item.
Advent u Zagrebu: IQOS x Seletti zona
The IQOS ILUMA x Seletti limited edition is available in a limited quantity of 960 units. Currently, it can only be found at the Advent event Fooling Around in Zagreb, in the area in front of the Esplanade Hotel (Mihanovićeva 1).
Interested in more about the IQOS x Seletti collection?
More details to come. The IQOS x Seletti collection will soon be available on the IQOS web shop and at IQOS sales and service points.