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May 2, 2023

PMI launches IQOS ILUMA in Europe: its latest and most innovative tobacco heating device




From far-away Japan to neighboring Italy – Philip Morris International introduced its revolutionary tobacco heating device across the world and in many European countries. And in Croatia?








IQOS ILUMA's innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside out without burning it, delivering true tobacco taste, but without the smoke and ash.

The new technology designed for IQOS ILUMA devices is the foilless induction system. Specially designed tobacco sticks contain a metal part that heats the tobacco from inside by induction. No blade means no cleaning.

IQOS ILUMA brings with it new advanced features in a new design.




Launch of the IQOS ILUMA series in Europe


After being launched in Japan and Switzerland in 2021, IQOS ILUMA device also landed on the Spanish market in early 2022. The most advanced tobacco heating device became available to adult smokers in Portugal, Lithuania, Czechia, and Slovakia in 2022, and at the end of last year IQOS ILUMA device was also launched in neighboring Italy, proving to be the most anticipated IQOS product in that country.



When will IQOS ILUMA be released in Europe and Croatia?



One by one, other countries in Europe are planning to launch IQOS ILUMA devices. The most advanced IQOS series will become available in the Netherlands and Sweden in May, while June will see it launched in Hungary and Germany.

And when can we expect IQOS ILUMA devices to be available in Croatia? Here we can also see that adult users of nicotine products are very interested in new and innovative edition of IQOS device. At this moment we can’t reveal much about the IQOS ILUMA release date in Croatia, but we are preparing big news for interested adult IQOS users.







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